Suggesting GSA for foreign hotel franchise companies considering withdrawing their business from the Korea because of worsening profitability after direct entering the domestic hotel market
Discovering and introducing the hotel franchise companies that are strengthening their position in overseas market, but unknown to Korean customers to the Korean market
IHM is a perfect GSA business partner that is able to successfully perform a series of tasks as a ‘Korean general sales agency’: an analysis on the hotel location, evaluating marketability, providing rooms and services to customers, and implementing various marketing activities after being delegated the entire sales rights in Korean market from the global hotel franchise company.